Antonio’s Bella Casa has been a client for over 12 years, the website has seen many revisions over those years. The owner Tony travels to abroad to find unique and high-end antiques, art, and more that you won’t find anywhere else. For the latest website version we decided to move to Shopify even though the site does not sell via e-commerce…the higher prices require in person processing to purchase these stunning pieces…but we wanted the ease of use of the Shopify platform to manage the large amount of products and regular updates.
We’ve recently also started an extensive SEO and marketing plan along with some subtle website refreshing. Read below to learn more.
Stunning image forward collection pages, clean simple product pages with photo galleries, a design gallery showing some of Tony’s favorite pieces in homes, a custom inquire about a product form on each product page so you can send a quick email to inquire about a specific product. Even a sale page to show some of the items on sale in their Los Angeles showroom.
We recently rewrote all of the product titles and descriptions to be SEO keyword rich for better search results. The early reports are showing a nice increase in traffic!
The Antonio’s Bella Casa product page was strategically redesigned to elevate both aesthetics and user experience. I focused on clean visual hierarchy to highlight each unique piece, ensuring that imagery and detail take center stage without distraction. The layout was streamlined for faster load times and improved mobile responsiveness, while SEO-rich descriptions were integrated to boost search visibility without compromising elegance. Every design choice was made to reflect the sophistication of the brand and encourage deeper exploration of the collection — increasing both time on site and inquiry potential.
