Allsurance is owned and run by my brother from another mother, Leo and when he asked me to join his company as his CTO and Marketing Director I said only one condition…the website MUST be redone! The website that existed was dated and not converting at all. And what good is a website that doesn’t bring you clients.
First, we needed a brand, the existing logo was boring, simplistic and not custom…it didn’t speak to the brand at all. So with assistance from my daughter Brittany, who is a design major in college and my assistant when on some projects, we came up with the new Allsurance logo. I wanted simple but effective, Allsurance’s focus is on helping families rise. And that’s just what the logo represents. I chose a simple but clean color scheme and got to rebuilding the site with the info that’s most important.
Allsurance offers a number of services including health insurance, life insurance, retirement planning and financial planning. Our focus this near year is on building the company and with a leads system being built we wanted each page to have clear call to actions and quick easy ways for potential clients to contact us.
I choose to use individual pages for each of the services we offer as well as individual pages to showcase how we can help people and families at different stages in their lives.
Next we wanted to showcase our rockstar team. Showing the amazing team behind Allsurance is important to the company culture and we wanted to the team page to show off the great team we have!
Allsurance didn’t just need a revamped website though, Allsurance needed an extensive marketing plan, full custom CRM with Zoho CRM, a sales funnel system for increased leads, and all of the internal software for business management and growth. I’m currently in the process of building these out now, so check back for updates!
