Why do I need SEO?

Why do I need SEO?

Why do you need SEO or Search Engine Optimization? That’s a great question. So let me ask you some questions first. How many websites do you think there is on the internet? Thousands, hundreds of thousands, millions, billions perhaps? Let’s just say there’s a whole lot of them! So when you need to find a website, what do you do? You go to Google (or Bing or some other search engine) and you search right? And which ones do you click  on? Probably the ones that come up right there on the first page right? But have you ever looked down to see how many pages your search might bring up? Guarantee you it’s a LOT.

So think of it this way. Let’s say you have a website that sells “Cat Toys”. And you have 100 competitors that also sell cat toys. And then there’s 50 bloggers that blog about cat toys. And there’s 25 pet owners that have websites about their cat’s favorite cat toys. So  now you’ve got 175 websites about “Cat Toys”. When you search, only about 10 or so results show up on that first page. Now your average searcher will only ever look at the websites on the first page of the search. So what happens if you website selling cat toys is on the LAST page of the search? Exactly….nothing happens…no one ever sees your website!

So, yes, SEO is extremely important. What exactly is SEO or Search Engine Optimization? SEO is the process by which various tools and actions can increase your website ranking so you show higher up in a search. The thing about SEO is that there’s not one quick and easy way to be “first on Google”, unlike many so-called “marketing experts” may try to have you believe. No SEO is a complex and ever-changing field. What worked yesterday, may  not work next month. And why is that? Because the search engines are constantly changing, and they way the process data changes.

It’s one thing to just put a website up on the internet, it’s a whole separate thing to make sure that your website is FOUND by the right people at the right time. And that’s where I can help you, contact me now to discuss SEO for your website!

 

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What’s the difference between “design” and “development”?

What's the difference between "design" and "development"?

Many use the terms web design and web development interchangeably, but that’s technically incorrect. Both are critical to a successful website, yet are technically vastly different. Let me explain.

Website Design, specifically is the design, look, and feel of your website. Mainly everything you ‘see’. How it’s laid out and the colors used, the font and typography choices to make it look good. A well designed website is not only attractive and pretty, but it is also user-friendly meaning that anyone even someone with very little technical knowledge can easily find what they are looking for on your website.

Good design is extremely important for a successful website. An unattractive website will give the impression of being unprofessional, cheap and/or dated. An attractive design that is professional and easy to use for potential customers/clients improves that ‘impression’ of your business, in essence it ‘makes you look good’.

Website Development is the coding and programming that you don’t see. The coding and programming that goes into building a successful website can be extensive, but since  you don’t see it most people don’t really realize its there. But it’s what makes your website ‘function. So when you hit that button on that form you just filled out, that code that was written tells it to email a copy. Or when you click on a menu item to view another page, click on a link, all of these things take code to make them happen. Every action/reaction is handled by the development or coding/programming!

So as you can see design vs. development is definitely two very different things. Something to keep in mind if you’re looking to get a website built is that not every Web Designer is also a Web Developer and vice versa. Some are, such as myself, but for the most part it’s rare to find someone that truly has a full grasp of both. 

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